When Red Bull came to market, the mass market embraced and exploded the brand. With Red Bull came a ton of products trying to mimic Red Bull’s success. Most of these imitators failed, while a select few continue to grow (and even pass in market share). At a time when energy drinks were getting bigger (Red Bull from 8.4oz to 16.9 oz, Monster’s 16oz can), one company changed the game completely by going smaller.  The 5 hour energy drink changed the landscape by providing the increase energy boost by going smaller.  As with any innovation in the marketplace, you face resistance. When five hour energy came to market, the initial thought was “this doesn’t stand a chance”. What the market forgets is when a product works, add some innovation behind it, the consumers will follow.  That’s what happened.

Now, the top energy “drink” brands are trying to play catchup. Monster comes out with “Hitman”, RedBull comes out with their 2oz energy shot.  Problem is , you have a pricing conflict. You can pay 2.99 for a retail 8.4 oz of Redbull, or you can pay $2.99 for a 2oz Redbull shot. There’s a branding issue here where the consumers are not fully sold on energy drink brands coming out with energy shots. You can see why 5 Hour Energy Drink is the leader of the energy shots.

Since history tends to repeat itself, the same cycle that occurred with Red Bull is now occurring with 5 Hour Energy. The flood of 5 Hour Energy imitating products in the United States increased at a dramatic rate. Even with the flood of products to market, 5 Hour Energy continues its climb within the energy shot category. Unfortunately, what’s been missing in the marketplace since 5 Hour Energy launched in 2004 is innovation. There has been little to no innovation in the energy space. FIXX Extreme was created to change this.

Similar to 5 hour energy, we felt the need to go smaller in size, but more potent in strength. We were able to include 400mg of caffeine in a one teaspoon shot. In other words, approximately the amount of caffeine in a venti starbucks coffee is packed into a one teaspoon of FIXX Extreme. Add in some additional ingredients, remove the sugar and calories (zero in each), you now have a product that delivers the energy in a newly innovative and effective way.

Buy FIXX Extreme, the World’s Strongest Energy Shot, at
http://www.getyourfixx.com/order.html